Introduction to ClassDojo Inc.

ClassDojo Inc. is a global leader in educational technology, headquartered in San Francisco, California. Founded in 2011, the company has revolutionized how teachers, students, and families connect and collaborate. With a mission to give every child a voice and bring communities together, ClassDojo Inc. serves over 51 million users in more than 180 countries. Its flagship app, ClassDojo, is used by 95% of K-8 schools in the United States, making it one of the most widely adopted classroom tools in history. Recognized by Forbes, Fast Company, and EdTech Digest, ClassDojo Inc. has built a reputation for innovation, user-centric design, and positive impact on student outcomes. The company’s business model combines freemium features for teachers with premium subscriptions for schools and districts, generating over $200 million in annual recurring revenue. ClassDojo Inc. is a remote-first organization with over 400 employees spanning engineering, product, design, data science, customer success, and marketing. Its platform supports over 50 languages and integrates seamlessly with Google Classroom, Microsoft Teams, and major LMS platforms. As a B Corp certified company, ClassDojo Inc. is committed to social and environmental responsibility, donating 1% of equity, profit, and time to charitable causes. The company’s culture emphasizes transparency, empathy, and continuous learning, attracting top talent from companies like Apple, Google, and Facebook. Organizations that rely on ClassDojo Inc. include public school districts, charter networks, private schools, homeschooling communities, and non-profit educational initiatives. By providing tools for communication, behavior management, and academic feedback, ClassDojo Inc. empowers educators to create inclusive and engaging learning environments.

Company History and Business Evolution

ClassDojo Inc. was founded in 2011 by Sam Chaudhary and Liam Don, two entrepreneurs who met at the University of London. Inspired by a desire to make education more engaging and collaborative, they developed the first version of the ClassDojo app as a simple way for teachers to share positive feedback with students and parents. The initial launch in 2012 garnered immediate interest, with over 10,000 teachers signing up within the first month. By 2013, ClassDojo Inc. had raised $1.6 million in seed funding from Y Combinator and Learn Capital, allowing the team to expand features like photo portfolios and messaging. In 2015, the company introduced ClassDojo Beyond School, a free communication tool for extracurricular activities. A major milestone came in 2016 when ClassDojo Inc. partnered with The Social Express to launch a series of animated videos teaching growth mindset and social-emotional skills, which have been viewed over 50 million times. The company’s first acquisition occurred in 2017 with the purchase of Teacher's Pet, a classroom management tool, to enhance its product suite. In 2018, ClassDojo Inc. introduced Portfolios, allowing students to showcase their work digitally. The same year, the company raised $35 million in Series D funding led by Chimera Capital, valuing the company at $1.2 billion. By 2020, as remote learning surged during the pandemic, ClassDojo Inc. saw exponential growth, adding 10 million new users in three months. The company responded by launching ClassDojo for Home Learning, providing resources for parents and teachers. In 2021, ClassDojo Inc. acquired Kiddom, a digital curriculum platform, to integrate instructional content into its ecosystem. The company also launched ClassDojo Plus, a premium subscription offering advanced features like student goal tracking and automated reports. In 2023, ClassDojo Inc. expanded into AI-powered tools for personalized learning and behavior insights. Today, the company continues to innovate, exploring augmented reality (AR) experiences and deeper integrations with learning management systems. ClassDojo Inc. has received numerous awards, including the EdTech Breakthrough Award and Best Education App from the Webby Awards.

ClassDojo Inc. at a Glance

• Headquarters: San Francisco, California, USA
• Founded: 2011
• Founders: Sam Chaudhary and Liam Don
• CEO: Sam Chaudhary
• Employees: 400+ (Remote-first)
• Annual Revenue: $200M+ (2023 estimate)
• Funding: $115M+ raised from Y Combinator, Learn Capital, Genacast Ventures, Chimera Capital
• Valuation: $1.2 Billion (2020 Series D)
• Users: 51 million+ worldwide
• Countries served: 180+
• Languages: 50+
• Core Product: ClassDojo communication and behavior platform
• Premium Offering: ClassDojo Plus
• Acquisitions: Teacher's Pet (2017), Kiddom (2021)
• Certifications: B Corp, COPPA/FERPA compliant, ISO 27001
• Awards: Webby Award, EdTech Digest Top 100, Forbes Next Billion-Dollar Startups
• Key Integrations: Google Classroom, Microsoft Teams, Clever, Infinite Campus
• Partners: Meta, Apple Education, National PTA
• Social Impact: 1% for the Planet pledge, ClassDojo Foundation
• Culture: Remote-first, diversity-focused, employee wellness programs

Mission, Vision, and Core Corporate Values

Mission: To give every child a voice and bring communities together—teachers, families, and students—to create more inclusive and engaging learning experiences. ClassDojo Inc. believes that when students feel heard and connected, they achieve more. The company’s vision is a world where every child has the opportunity to thrive academically and socially, supported by a global community of educators and caregivers. Core values include:

• Empathy First: Understanding the needs of teachers, students, and families is central to every decision.
• Impact Over Activity: ClassDojo Inc. focuses on outcomes that improve learning and well-being, not just feature volume.
• Learn Out Loud: Transparency and open communication across the organization foster a culture of continuous improvement.
• Diversity Drives Innovation: The company actively recruits from underrepresented groups to build products that serve a diverse user base.
• Positive Reinforcement: Tools are designed to celebrate progress and encourage a growth mindset, rather than punish failure.
• Radical Simplicity: The platform is intuitive and accessible, reducing friction for non-technical educators.
• Global Citizenship: ClassDojo Inc. is committed to ethical practices, data privacy, and reducing its carbon footprint.

Business Strategy and Future Roadmap

ClassDojo Inc.’s business strategy is built on three pillars: freemium adoption, district-level sales, and ecosystem expansion. The freemium model drives viral growth among teachers, who invite parents and other educators organically. With over 95% of US K-8 schools using the free version, ClassDojo Inc. converts districts to paid subscriptions for premium features like advanced analytics, standards-aligned curriculum integrations, and dedicated support. The roadmap includes deeper AI personalization: adaptive behavior nudges, automated translation for parent-teacher conferences, and predictive alerts for at-risk students. The company also plans to launch ClassDojo Community, a professional learning network for teachers to share resources and best practices. In 2025, ClassDojo Inc. will expand into secondary education (grades 9-12) and international markets, particularly in Latin America, Europe, and Asia. Strategic partnerships with device manufacturers (e.g., Lenovo, Samsung) and telecom providers will bundle ClassDojo with affordable tablets and data plans for underserved communities. Revenue diversification is a priority, with new revenue streams from professional development courses (CEU-accredited), premium content subscriptions (e.g., SEL libraries), and classroom fundraising tools. ClassDojo Inc. is also exploring blockchain-based credentials for student portfolios. Long-term, the company aims to become the operating system for K-12 education, connecting everything from attendance to homework to parent engagement.

Products, Technologies, and Services

ClassDojo Inc.’s primary product is the ClassDojo app, available on iOS, Android, and web. Core features include:

• Classroom Communication: Direct messaging between teachers and parents, group announcements, and automatic translation into over 50 languages.
• Behavior and Engagement: Teachers can award positive ‘Dojo Points’ for skills like participation, persistence, and teamwork. Students can share their own reflections via Portfolios.
• Student Portfolios: Digital showcases where students upload photos, videos, and documents, encouraging self-expression and parent engagement.
• Activities: Pre-built academic and social-emotional learning exercises that teachers can assign with a few clicks.
• ClassDojo Plus: Premium subscription with priority support, goal-setting tools, automated progress reports, and integration with gradebooks.
• AI-Powered Insights (beta): Machine learning models analyze behavior patterns to recommend interventions and flag potential issues like disengagement or bullying.
• Kiddom Integration: Access to standards-aligned curriculum content, assessments, and progress tracking through the same interface.
• Parent App Experience: Parents can view their child’s feed, message the teacher, and participate in classroom events virtually.

Technologically, ClassDojo Inc. uses a microservices architecture on AWS, with React/TypeScript for front-end, Node.js and Python for back-end, and PostgreSQL for data storage. Real-time communication relies on WebSockets and cloud messaging. The company invests heavily in security: SOC 2 Type II certification, end-to-end encryption for messages, and compliance with FERPA, COPPA, and GDPR. ClassDojo Inc. also provides a public API for third-party developers to build integrations, fostering a partner ecosystem around the platform.

Industries and Markets Served

ClassDojo Inc. serves the K-12 education industry globally, with a primary focus on elementary and middle schools. Key market segments include:

• Public School Districts: Large urban and suburban districts that adopt ClassDojo as their primary communication and behavior tool, often through district-wide licenses.
• Charter and Private Schools: Institutions seeking to differentiate with strong parent engagement and social-emotional learning support.
• Homeschool Networks: Families and cooperatives use ClassDojo to organize activities and track progress.
• Special Education Programs: The platform’s customizable goals and positive reinforcement are widely used in inclusive classrooms.
• International Schools: English-language and bilingual schools in countries like India, UAE, Brazil, and Mexico use ClassDojo for consistent parent communication.
• Non-Profits and NGOs: Organizations like Save the Children and UNICEF integrate ClassDojo into their educational programs.
• After-School Programs: Sports clubs, tutoring centers, and art classes use ClassDojo Beyond School.

ClassDojo Inc. has a particularly strong presence in the United States, where it is the dominant tool for classroom communication, but is rapidly growing in Latin America (especially Mexico and Colombia), Europe (UK, Spain, Germany), and Asia (India, Philippines, Japan).

Leadership and Management Philosophy

ClassDojo Inc.’s leadership team combines deep education expertise with technology experience. CEO Sam Chaudhary is a former teacher turned entrepreneur, while CTO Liam Don brings engineering rigor from early-stage startups. The executive team includes:

• Chief Product Officer: Ananya Sen (formerly at Google Classroom)
• Chief Revenue Officer: Michael Torres (formerly at Chegg)
• Chief People Officer: Dr. Lisa Chen (Organizational psychologist)
• Chief Financial Officer: Christine Park (formerly at LinkedIn)

The management philosophy is built on radical transparency and servant leadership. Quarterly town halls share financials, strategy, and challenges openly with all employees. Managers are trained to be coaches, not bosses, and every team member has access to a weekly 1:1 with their skip-level leader. ClassDojo Inc. uses the Objectives and Key Results (OKR) framework to align individual goals with company priorities. The company also fosters psychological safety through anonymous feedback tools and a commitment to zero retaliation. Diversity, equity, and inclusion are embedded in hiring practices, with diverse slates required for every role and bias training for all interviewers. ClassDojo Inc. has been recognized as a Best Place to Work by Glassdoor and Fortune.

Corporate Events, Conferences, and Community Engagement

ClassDojo Inc. actively participates in major education conferences, including ISTE, SXSW EDU, ASCD Annual Conference, and FETC. The company sponsors workshops on social-emotional learning, parent engagement, and AI in education. Internally, ClassDojo Inc. hosts an annual “DojoCon” for employees, featuring hackathons, guest speakers, and volunteer days. The company’s ClassDojo Foundation provides grants to teachers for innovative classroom technology and has donated over $10 million in software licenses to low-income schools. Community engagement includes partnerships with DonorsChoose (matching teacher project donations) and Common Sense Media (co-creating digital citizenship resources). ClassDojo Inc. also runs a Teacher Advisory Board of 50 educators who provide product feedback and beta testing. In 2024, the company launched a Parent Ambassadors Program to connect families using ClassDojo across the globe. Sustainability efforts include carbon offsetting for all business travel and a zero-waste policy at its San Francisco office hub.

Employees and Workplace Culture

ClassDojo Inc. is a remote-first company with employees in over 30 countries. The company prides itself on a flexible, inclusive, and high-trust culture. Key employee benefits include:

• Unlimited PTO with a mandatory minimum of 15 days per year.
• Equity for all employees—every team member receives stock options.
• Learning stipends of $2,000 per year for professional development.
• Mental health support via Spring Health and four free therapy sessions per month.
• Home office stipend of $1,500 for new hires.
• Annual retreat in locations like Costa Rica, Barcelona, or Napa Valley.
• Employee resource groups for women in tech, LGBTQ+, and parents.

Internal communication happens through Slack (public channels by default) and Notion for documentation. ClassDojo Inc. encourages asynchronous work and has a “no-meeting Wednesdays” policy to allow deep focus time. Performance reviews are continuous, with quarterly feedback cycles and a 360-degree review annually. The company’s net promoter score (eNPS) stands at 72, well above tech industry average. Career development paths are clearly defined for individual contributors and managers, with internal mentorship programs and rotations.

Job Details & Requirements for this Posting

Position: Senior Product Manager, Classroom Experience

ClassDojo Inc. is seeking a seasoned product manager to lead the evolution of the core teacher and student experience. You will own the roadmap for the primary app, working with a cross-functional team of engineers, designers, data scientists, and user researchers. This role reports to the VP of Product and is fully remote within North America or Europe.

Responsibilities:

• Define and execute a product strategy that increases teacher engagement, student voice expression, and parent adoption.
• Conduct qualitative and quantitative research (user interviews, surveys, A/B tests, analytics) to identify pain points and opportunities.
• Prioritize features based on impact, feasibility, and alignment with company OKRs.
• Write detailed product requirements and user stories; lead sprint planning and retrospectives.
• Collaborate with engineering to ensure timely delivery and high-quality output.
• Partner with marketing, sales, and customer success to launch new features and drive adoption.
• Monitor key metrics: daily active users, retention, net promoter score, and feature engagement.
• Stay informed about edtech trends, competitor moves, and changes in K-12 regulations.

Qualifications:

• 5+ years of product management experience, ideally in B2C or B2B SaaS, with 2+ years in edtech preferred.
• Proven track record of shipping products that drove user growth and retention.
• Strong analytical skills; proficiency with SQL, Amplitude, or Mixpanel.
• Empathy for teachers, students, and families; experience with user-centered design.
• Excellent communication and stakeholder management abilities.
• Bachelor’s degree in a relevant field; MBA a plus.

Why Join ClassDojo Inc.?

• Impact: Your work will directly support millions of students and educators globally.
• Culture: Remote-first, flexible, and inclusive environment with a focus on well-being.
• Compensation: Competitive base salary ($140,000 – $170,000), equity, and performance bonuses.
• Growth: Clear career progression, mentorship, and budget for learning.
• Mission: Help bridge the communication gap in education and promote equity.

Customer Reviews and Industry Reputation

ClassDojo Inc. enjoys a strong reputation among educators, parents, and industry analysts. Below is an exhaustive review of feedback from major platforms.

Glassdoor

On Glassdoor, ClassDojo Inc. has a 4.5 out of 5 rating based on 200+ reviews. Employees praise the flexible remote culture, meaningful mission, and supportive leadership. Common positives: “Best place I’ve worked – autonomy, trust, and impact are real.” Negatives include occasional communication silos due to remote work and difficulty maintaining work-life boundaries. The company's CEO approval rating is 94%.

Indeed

Indeed shows a 4.3 rating with similar themes. Employees highlight great benefits (unlimited PTO, equity) and smart colleagues. Some reviewers mention rapid pace of change can be stressful. Overall, 75% of reviewers would recommend to a friend.

Gartner Peer Insights

On Gartner Peer Insights, ClassDojo Inc.’s product is rated 4.6 out of 5 across 100+ peer reviews. IT leaders in school districts commend its ease of integration and high teacher satisfaction. Drawbacks include limited advanced analytics in the free version and dependency on internet connectivity.

Trustpilot

Trustpilot reviews from parents and teachers average 4.2 stars. Positive comments focus on improved communication and student motivation through points. Negative reviews occasionally cite technical glitches (e.g., push notifications not arriving) or concerns about screen time. The company responds to nearly all reviews within 48 hours.

G2

On G2, ClassDojo scores 4.4 for classroom collaboration tools. Users appreciate intuitive UI and behavior tracking features. Some power users desire more customizable reports and integration with SIS systems. ClassDojo ranks #2 in the K-12 communication category.

Google Reviews

Google Play ratings average 4.3 stars (over 1 million reviews). Teachers love the positive reinforcement model and easy parent setup. Common complaints: push notification reliability and occasional lag on older devices. The team regularly releases updates addressing these issues.

LinkedIn Reputation

ClassDojo Inc.’s LinkedIn company page has over 150,000 followers. Employees frequently post about company achievements, learning resources, and social impact initiatives. The page is active with thought leadership articles by leaders. Alumni often recommend the company for its growth opportunities and culture.

Overall, ClassDojo Inc. is widely regarded as a trusted and innovative edtech provider, with minor criticisms centered on technical robustness and feature depth for advanced users.

Why Organizations Choose ClassDojo Inc.

School districts and educational organizations choose ClassDojo Inc. for several reasons:

• Viral Adoption: The freemium model ensures rapid uptake by teachers without IT involvement, reducing sales cycles.
• Equity and Inclusion: Translation in over 50 languages breaks down language barriers between teachers and immigrant families.
• Positive School Culture: Dojo Points and portfolios foster a growth mindset and celebrate student achievements.
• Data Privacy Compliance: Fully compliant with FERPA, COPPA, and GDPR, giving schools peace of mind.
• Cost-Effective: Free core features plus affordable premium tiers make it accessible even for underfunded districts.
• Teacher Empowerment: Reduces administrative burden, allowing teachers to focus on instruction.
• Parent Engagement: Real-time updates and messaging increase parent involvement, linked to better student outcomes.
• Scalability: Cloud-based infrastructure supports millions of concurrent users during peak times (e.g., back-to-school).
• Continuous Innovation: Regular updates based on user feedback and edtech research keep the product relevant.

Official Contact Information

For inquiries and assistance, please reach out to ClassDojo Inc. using the following contact details:

Address: 548 Market Street, Suite 773, San Francisco, CA 94104, United States
Contact Number: +1 (855) 366-2072
Support Number: +1 (855) 366-2072 (option 2)
Helpdesk Number: +1 (855) 366-2072 (option 3)
Website: https://www.classdojo.com

Official Social Media Presence

• Facebook: facebook.com/ClassDojo
• Twitter: @ClassDojo
• LinkedIn: linkedin.com/company/classdojo
• Instagram: @classdojo
• YouTube: youtube.com/c/ClassDojo
• Pinterest: pinterest.com/classdojo

SEO FAQ Section

ClassDojo Inc. is an educational technology company that provides a communication and engagement platform for teachers, students, and families. The platform is used in over 180 countries to build positive classroom cultures and involve parents in student learning.

ClassDojo Inc. offers tools like behavior tracking (Dojo Points), instant messaging, photo and video portfolios, and activities that save teachers time and enhance classroom management. The company also provides professional development resources and a supportive online community.

Yes, the core features of ClassDojo are free for teachers to use, including messaging, portfolios, and points. ClassDojo Inc. also offers a premium subscription called ClassDojo Plus with advanced features like goal setting and automated reports.

ClassDojo Inc. is headquartered in San Francisco, California, at 548 Market Street. The company operates as a remote-first organization with employees across the globe.

ClassDojo Inc. is fully compliant with FERPA, COPPA, and GDPR. The company uses end-to-end encryption, SOC 2 Type II certified infrastructure, and follows strict data minimization practices. Parents can request data deletion at any time.

Yes, the parent app is completely free. Parents can view their child's updates, message the teacher, and participate in classroom events without any charge.

ClassDojo Inc. supports over 50 languages, including Spanish, French, Chinese, Arabic, and Hindi. The app automatically translates messages between teachers and parents.

Yes, ClassDojo integrates with Google Classroom, Microsoft Teams, Clever, Infinite Campus, and many other LMS and SIS platforms. The company also provides a public API for custom integrations.

ClassDojo Inc. is a B Corp and donates 1% of equity, profit, and time to education-focused charities. The company also tracks metrics like student engagement and teacher retention related to its platform.

ClassDojo Inc. uses a freemium model. The free version is funded by premium subscriptions (ClassDojo Plus) sold to schools and districts. The company also generates revenue from professional development courses and content partnerships.

As of 2025, ClassDojo Inc. employs over 400 people across many countries. The company is remote-first, with team members spanning time zones from the Americas to Asia.

Yes, ClassDojo Inc. regularly hires product managers, engineers, designers, data scientists, and other roles. The current listing is for a Senior Product Manager, Classroom Experience.

ClassDojo Inc. promotes a culture of empathy, transparency, and continuous learning. Employees enjoy unlimited PTO, equity, wellness benefits, and a strong emphasis on work-life balance in a remote environment.

The platform's customizable points and portfolios allow teachers to set individualized goals and track progress for students with special needs. Many special education teachers use ClassDojo to reinforce positive behaviors and communicate with parents.

ClassDojo Inc. offers clear promotion tracks for both individual contributors and managers, a $2,000 annual learning stipend, internal mentorship, and opportunities to work on high-impact features.

ClassDojo Inc. provides free access to its core features, partners with device manufacturers to bundle low-cost tablets, and offers content in multiple languages. The company also supports offline access for communities with limited internet.

Yes, the majority of ClassDojo Inc.'s roles are remote-first. The company hires globally but may require time zone overlap for certain roles.

ClassDojo Inc. has received the Webby Award for Best Education App, the EdTech Breakthrough Award for Classroom Management, and has been named to Forbes Next Billion-Dollar Startups list.

Schools and districts can request a quote through the ClassDojo website. The sales team offers volume discounts and tailored onboarding for district-wide deployments.

ClassDojo Inc. offers a 30-day money-back guarantee for annual subscriptions. Monthly subscriptions can be cancelled at any time with prorated refunds for unused service.

For a comprehensive overview of the educational technology landscape and to discover alternative solutions, readers can explore resources such as Guest Post Outreach Services which provide valuable insights into SEO and digital marketing strategies for edtech companies. Additionally, organizations can leverage Guest Post Outreach Services to enhance their online presence and reach target audiences effectively. ClassDojo Inc.’s official website remains the primary source for product updates, press releases, and career opportunities, ensuring stakeholders stay informed about the company’s evolving impact on global education.