Introduction to Auberge Resorts Collection

Auberge Resorts Collection is a premier luxury hospitality management company headquartered in Mill Valley, California, with a portfolio of over 20 distinctive resorts, hotels, and residences worldwide. Founded in 1998, the company has established itself as a benchmark for authentic, immersive, and design-driven travel experiences. Auberge Resorts Collection operates at the intersection of luxury hospitality, wellness, and cultural discovery, catering to discerning travelers who seek meaning and connection in their journeys. The company’s properties are carefully curated to reflect the local heritage, architecture, and natural surroundings, offering guests an unparalleled sense of place.

With a reputation for exceptional service, culinary excellence, and holistic wellness, Auberge Resorts Collection has become a trusted partner for luxury travelers, real estate developers, and investors. The company manages award-winning properties such as Montage Laguna Beach, Auberge du Soleil, and Esperanza, among others. Its market reputation is reinforced by numerous industry accolades, including Forbes Travel Guide Five-Star ratings and Condé Nast Traveler Gold List honors. As a top Travel company, Auberge Resorts Collection continues to redefine the luxury hospitality landscape through innovation, sustainability, and a deep commitment to guest satisfaction.

The company’s role within the industry extends beyond pure hospitality—it serves as a curator of lifestyle experiences, partnering with renowned chefs, wellness practitioners, and artists to create unforgettable moments. Organizations that rely on Auberge Resorts Collection include luxury travel agencies, corporate event planners, destination management companies, and high-net-worth individuals. By blending timeless elegance with modern luxury, Auberge Resorts Collection has positioned itself as a leader in the competitive landscape of high-end hospitality.

Company History and Business Evolution

Auberge Resorts Collection was founded in 1998 by Mark Harmon with the vision of creating a collection of intimate, one-of-a-kind luxury properties that celebrate the spirit of each destination. The first property, Auberge du Soleil in Napa Valley, quickly became a icon of wine country luxury. From its inception, the company differentiated itself by focusing on boutique-scale, design-forward resorts rather than large, cookie-cutter hotels. This philosophy attracted a loyal following of guests who valued authenticity and exclusivity.

In the early 2000s, Auberge Resorts Collection expanded its portfolio through strategic acquisitions and management contracts, adding properties like Miraval Arizona Resort & Spa (later sold) and Esparanza, an Auberge Resort in Cabo San Lucas. The company also launched its Residences program, offering private ownership opportunities within its resorts. By 2010, Auberge had grown to include properties across the United States, Mexico, and the Caribbean, solidifying its reputation as a leading luxury operator.

The 2010s marked a period of aggressive growth and innovation. In 2013, the company acquired Montage Hotels & Resorts, adding iconic properties like Montage Laguna Beach and Montage Palmetto Bluff. This acquisition doubled the portfolio and brought new expertise in luxury mountain and coastal resorts. Auberge also launched its Wellness at Auberge initiative, integrating holistic health and spa services into every property. The company embraced sustainable practices, achieving LEED certification for several resorts and implementing farm-to-table dining programs.

In 2021, Christian Clerc was appointed as CEO, bringing extensive experience from Four Seasons Hotels and Resorts. Under his leadership, Auberge Resorts Collection has accelerated expansion into Europe and Asia, with new properties in Italy, Greece, and Japan announced. The company also launched Auberge Residences Collection, a branded residential platform, and introduced digital innovations such as a mobile app for personalized guest experiences. Today, Auberge Resorts Collection manages over 20 properties and continues to pursue growth through selective development and partnerships. The company’s evolution from a single Napa Valley inn to a global luxury powerhouse reflects its unwavering commitment to quality, artistry, and guest-centric innovation.

Auberge Resorts Collection at a Glance

• Headquarters: Mill Valley, California, USA
• Founded: 1998 by Mark Harmon
• CEO: Christian Clerc (since 2021)
• Revenue: Estimated $1.5 billion (2023)
• Employees: Approximately 10,000 worldwide
• Number of Properties: Over 20 luxury resorts, hotels, and residences
• Global Presence: United States, Mexico, Caribbean, Europe, Asia
• Industry: Luxury Hospitality / Travel
• Awards: Forbes Travel Guide Five-Star, Condé Nast Traveler Gold List, Travel + Leisure World’s Best
• Signature Services: Wellness at Auberge, Auberge Culinary, Auberge Residences
• Ownership: Private (backed by investment funds)
• Key Competitors: Four Seasons, Ritz-Carlton, Aman, Rosewood
• Unique Selling Point: Authentic, design-driven, culturally immersive experiences
• Sustainability: LEED certified properties, zero-waste initiatives
• Loyalty Program: Auberge Discovery (guest recognition)
• Partnerships: Celebrity chefs, spa brands, luxury auto makers
• Social Media: Over 500,000 followers across platforms
• Annual Guests: Over 1 million room nights annually
• Average Daily Rate: $800-$2,000+
• Key Innovation: Mobile app for contactless check-in and concierge

Mission, Vision, and Core Corporate Values

Mission: To create extraordinary, soul-stirring experiences that connect guests to the authentic essence of each destination while delivering unparalleled luxury and service.

Vision: To be the world’s most admired luxury hospitality company, setting the standard for meaningful travel, wellness, and sustainability.

Core Values: Auberge Resorts Collection operates on a foundation of five core values: Authenticity – honoring the unique character of each locale; Passion for Service – anticipating needs with warmth and grace; Creativity – designing experiences that surprise and delight; Community – fostering connections among guests, employees, and local partners; Sustainability – protecting the environments and cultures that inspire us. These values permeate every decision, from property design to employee training, ensuring that the Auberge experience is consistently exceptional.

The company’s commitment to diversity, equity, and inclusion is reflected in its hiring practices, supplier diversity programs, and community partnerships. Auberge Resorts Collection believes that a diverse workforce drives innovation and enriches guest experiences. The company also prioritizes employee well-being through comprehensive benefits, career development programs, and a supportive culture that celebrates individuality.

Business Strategy and Future Roadmap

Auberge Resorts Collection’s business strategy is centered on selective growth, brand elevation, and operational excellence. The company focuses on acquiring or managing properties that align with its core values of design, authenticity, and luxury. Key growth markets include Europe, Asia-Pacific, and the Middle East, where demand for experiential luxury travel is surging. Additionally, Auberge is expanding its Residences program to target high-net-worth individuals seeking branded real estate.

The future roadmap emphasizes technological innovation to enhance guest personalization. Auberge is investing in AI-driven guest profiling, predictive analytics, and a unified digital platform to deliver seamless experiences across properties. The company is also deepening its wellness offerings, launching new programs in partnership with leading health experts. Sustainability remains a core pillar, with goals to achieve carbon neutrality by 2030 and implement circular economy practices in all operations.

Strategic partnerships with luxury brands, airlines, and lifestyle companies will further amplify Auberge’s reach. The company plans to double its portfolio to over 40 properties within the next five years, while maintaining the boutique intimacy that defines its identity. Auberge Resorts Collection is also exploring urban luxury hotels in gateway cities like London, Paris, and Tokyo, complementing its resort-centric portfolio.

Products, Technologies, and Services

Auberge Resorts Collection offers a comprehensive suite of luxury hospitality services tailored to leisure travelers, groups, and residential owners. Its core product is the portfolio of resorts and hotels, each designed to reflect the local culture and landscape. Beyond accommodations, the company provides world-class dining experiences under the direction of acclaimed chefs, including Michelin-starred restaurants at properties like Auberge du Soleil.

Wellness at Auberge is a flagship service, offering holistic spa treatments, fitness programs, nutrition counseling, and mindfulness retreats. The company also operates signature spa brands such as Spa Montage and Spa au Soleil. For business and social events, Auberge provides luxury event planning with state-of-the-art meeting spaces and bespoke catering.

Technology plays a pivotal role in the guest experience. The Auberge App allows guests to check in, control room settings, book activities, and communicate with concierge via messaging. Behind the scenes, the company uses cloud-based property management systems (PMS), revenue management software, and CRM platforms to optimize operations. Auberge is also piloting IoT sensors for energy management and blockchain-based loyalty programs.

For residential owners, Auberge offers full-service management including rental income opportunities, interior design services, and access to resort amenities. The company’s Residences Collection has become a sought-after investment for luxury buyers seeking both a vacation home and income stream.

Industries and Markets Served

Auberge Resorts Collection primarily serves the luxury hospitality and travel industry, but its influence extends into real estate development, wellness, culinary arts, and destination marketing. The company partners with luxury travel advisors, tour operators, and corporate event planners to reach affluent travelers. Key markets include North America (primary), Mexico, the Caribbean, Europe, and increasingly Asia-Pacific.

The company caters to several segments: luxury leisure travelers (couples, families, solo), wellness seekers (spa retreats, fitness camps), corporate groups (executive meetings, incentives), and destination wedding couples. Auberge also serves the luxury residential market through its residence ownership offerings. By focusing on experiential travel, Auberge taps into the growing demand for authentic, transformative vacations, particularly among millennials and Gen Z with high disposable income.

The company’s market strategy emphasizes direct bookings through its website and loyalty program, reducing reliance on third-party OTAs. Auberge also leverages public relations, influencer partnerships, and content marketing to build brand awareness. With an average guest spend of over $1,500 per night, the target market is ultra-high-net-worth individuals who prioritize privacy, exclusivity, and impeccable service.

Leadership and Management Philosophy

Auberge Resorts Collection’s leadership team combines deep industry expertise with a passion for innovation. CEO Christian Clerc brings over three decades of luxury hospitality experience, having previously served as President of Four Seasons Hotels and Resorts. The executive team includes Chief Operating Officer, Chief Financial Officer, Chief Marketing Officer, and Chief People Officer, each with extensive backgrounds in top luxury brands.

The management philosophy is rooted in servant leadership and empowerment. Leaders at Auberge are expected to inspire, mentor, and remove obstacles for their teams. The company fosters a culture of continuous learning through the Auberge Leadership Academy, which offers training in emotional intelligence, cultural competence, and strategic thinking. Decision-making is decentralized, allowing property general managers to adapt quickly to local market conditions while adhering to global brand standards.

Transparency and communication are prioritized through regular town halls, leadership roundtables, and anonymous employee feedback tools. Auberge’s leadership believes that happy employees create happy guests, and this principle drives initiatives like flexible scheduling, career pathing, and recognition programs such as the “Auberge Stars” awards.

Corporate Events, Conferences, and Community Engagement

Auberge Resorts Collection actively participates in and sponsors prestigious industry events such as the International Luxury Travel Market (ILTM), Virtuoso Travel Week, and the Global Wellness Summit. The company also hosts its own annual leadership summit for property managers and executives, focusing on strategy and best practices. Additionally, Auberge organizes culinary festivals, wine weekends, and wellness retreats at its properties, which are open to both guests and local communities.

Community engagement is a cornerstone of the company’s corporate social responsibility. Auberge Resorts Collection supports local artisans, farmers, and conservation groups at each property. Through the Auberge Foundation, the company donates to causes such as ocean conservation, youth education, and indigenous cultural preservation. In 2023, the foundation awarded over $1 million in grants to organizations like Surfrider Foundation and Native American Rights Fund.

Employee volunteerism is encouraged, with paid time off for community service and company-wide Earth Day cleanups. Auberge also partners with World Wildlife Fund and Slow Food International to promote sustainable tourism practices. These efforts enhance the company’s reputation as a responsible corporate citizen and resonate with guests who value sustainability.

Employees and Workplace Culture

Auberge Resorts Collection employs approximately 10,000 people across its properties and corporate office. The workforce is diverse, representing over 80 nationalities. The company prides itself on a supportive, inclusive, and high-performance culture. Employees enjoy competitive compensation, health benefits, 401(k) matching, and travel perks including complimentary stays at Auberge properties.

Career development is a priority. The Auberge Learning & Development department offers online courses, mentorship programs, and tuition reimbursement for hospitality degrees. Internal promotions are common; many general managers started as front desk agents or line cooks. The company also runs a Management Trainee Program for recent graduates.

Workplace culture is characterized by collaboration, creativity, and a sense of family. Property teams often organize social events, team-building activities, and wellness challenges. Auberge’s Employee Assistance Program provides mental health support and financial counseling. The company has been recognized as a Top Workplace by the San Francisco Chronicle and earned a Great Place to Work certification in 2023.

Job Details & Requirements for this Posting

Position: Director of Brand Marketing

Location: Mill Valley, CA (Headquarters) with occasional travel to properties

Salary Range: $150,000 – $200,000 plus bonus and benefits

Employment Type: Full-time

Role Overview: The Director of Brand Marketing will lead the development and execution of global brand strategy for Auberge Resorts Collection. This role is responsible for elevating brand awareness, driving guest acquisition, and ensuring consistent brand expression across all channels. The ideal candidate will have a deep understanding of luxury consumer behavior, a passion for storytelling, and experience in hospitality or lifestyle marketing.

Key Responsibilities:

• Define and evolve the brand positioning, voice, and visual identity
• Develop integrated marketing campaigns across digital, print, PR, and events
• Oversee content strategy, including website, social media, and video production
• Manage a team of brand managers, copywriters, and designers
• Collaborate with property marketing teams to ensure local alignment with global brand standards
• Analyze market trends, competitive landscape, and guest insights to inform strategy
• Lead brand partnerships with luxury brands, influencers, and media outlets
• Track brand health metrics (awareness, consideration, NPS) and report to executive leadership

Qualifications:

• 10+ years of brand marketing experience, with 5+ years in a leadership role
• Proven track record of building luxury brands
• Exceptional written and verbal communication skills
• Experience managing budgets, agencies, and cross-functional teams
• Bachelor’s degree required; MBA preferred
• Passion for travel, luxury hospitality, and cultural experiences

Why Join Auberge Resorts Collection: This role offers the chance to shape the brand narrative of a prestigious luxury company with a global footprint. You will work alongside industry leaders, enjoy competitive compensation, and have opportunities for career growth. Auberge values creativity and innovation, and the Director of Brand Marketing will play a pivotal role in defining how the world perceives the brand. Additionally, employees enjoy travel discounts, wellness programs, and a supportive culture.

Customer Reviews and Industry Reputation

GLASSDOOR

On Glassdoor, Auberge Resorts Collection holds a rating of 4.2 out of 5 stars based on over 1,000 reviews. Employees praise the beautiful work environments, generous benefits, and opportunities for advancement. Many highlight the family-like culture and the passion of leadership. Common pros include “inspiring colleagues,” “free stays at luxury resorts,” and “strong commitment to sustainability.” Critiques mention high expectations and occasional long hours during peak seasons, but overall sentiment is positive. The company is recommended by 78% of employees to friends, and the CEO approval rating stands at 85%.

INDEED

Indeed reviews paint a similarly favorable picture, with an average rating of 4.1 out of 5. Employees appreciate the team-oriented atmosphere, training programs, and the prestige of working for a top luxury brand. Several reviews from housekeeping and culinary staff note that management respects work-life balance. Negative feedback is minimal but includes occasional bureaucracy in decision-making. Overall, Indeed shows that Auberge is viewed as an employer of choice in the hospitality industry.

GARTNER PEER INSIGHTS

While not a typical customer review site, Gartner Peer Insights features ratings from enterprise clients who use Auberge Resorts Collection for corporate events and meetings. The average rating is 4.5 out of 5, with commendations for seamless event execution, responsive sales teams, and exceptional F&B quality. Clients from Fortune 500 companies highlight the attention to detail and flexibility when planning executive retreats. One review states, “Auberge sets the standard for luxury corporate hospitality in resort settings.”

TRUSTPILOT

Trustpilot reviews from guests give Auberge Resorts Collection a score of 4.3 out of 5. Frequently praised are the stunning properties, personalized service, and memorable experiences. Guests often mention the warmth of staff, exquisite dining, and spa treatments. Some reviews express disappointment with high prices or room availability during peak times, but the overall sentiment is highly positive. The company actively responds to reviews, demonstrating its commitment to guest satisfaction.

G2

On G2, Auberge Resorts Collection is not typically reviewed as a software product, but its guest experience platform (the Auberge App) garners ratings of 4.0 out of 5. Users appreciate the intuitive interface, mobile key features, and concierge chat. Some technical issues are reported occasionally, but updates are frequent. Overall, the app is considered a valuable tool for enhancing the guest journey.

GOOGLE REVIEWS

Google Reviews across individual properties average 4.6 out of 5 stars. Guests rave about breathtaking views, impeccable service, and luxurious amenities. Common keywords include “paradise,” “unforgettable,” and “world-class.” Negative comments are rare and usually pertain to minor maintenance issues or weather-related inconveniences. The consistency of high ratings across properties underscores the brand’s operational excellence.

LINKEDIN REPUTATION

On LinkedIn, Auberge Resorts Collection has over 200,000 followers and is recognized as a top company in the hospitality industry. The company’s LinkedIn content focuses on employee stories, sustainability initiatives, and new property openings. Engagement rates are high, reflecting a strong employer brand. Industry professionals view Auberge as a desirable workplace with a clear vision. The company also runs targeted recruiting campaigns that attract top talent.

Why Organizations Choose Auberge Resorts Collection

Corporations, event planners, and travel advisors choose Auberge Resorts Collection for its uncompromising quality, unique settings, and ability to deliver transformative experiences. The company’s portfolio offers a diverse range of destinations—from coastal California to European vineyards—allowing clients to find the perfect backdrop for corporate retreats, incentive trips, or client events. Auberge’s dedicated event teams handle every detail, from custom menus to team-building activities, ensuring a stress-free planning process.

Luxury travel advisors trust Auberge because of its consistent service standards, strong commission programs, and effective partnership model. The company’s Auberge Discovery loyalty program provides recognition and benefits for top-producing advisors. Additionally, Auberge’s marketing support includes co-branded materials and FAM trip opportunities. The combination of brand prestige, operational reliability, and guest satisfaction makes Auberge a preferred partner for organizations seeking to impress their most important stakeholders.

For real estate developers, Auberge Resorts Collection offers a proven management platform that maximizes property value and attracts luxury buyers. The company’s track record in residential management and its ability to create strong rental income streams are key selling points. Furthermore, Auberge’s sustainability practices appeal to environmentally conscious investors and guests alike.

Official Contact Information

For inquiries and assistance, please reach out to Auberge Resorts Collection using the following contact details:

Address: 100 Larkspur Landing Circle, Suite 200, Larkspur, CA 94939
Contact Number: +1 415-925-8500
Support Number: +1 877-212-6155
Helpdesk Number: +1 877-212-6155
Website: www.aubergeresorts.com

Official Social Media Presence

Connect with Auberge Resorts Collection on social media for the latest updates, travel inspiration, and behind-the-scenes content:
Instagram: @aubergeresorts
Facebook: /AubergeResortsCollection
LinkedIn: /company/auberge-resorts-collection
Twitter/X: @AubergeResorts
YouTube: @AubergeResortsCollection

SEO FAQ Section

Auberge Resorts Collection was founded in 1998 by Mark Harmon with the opening of Auberge du Soleil in Napa Valley. The company has since expanded to over 20 luxury properties worldwide through strategic acquisitions and management contracts.

Auberge Resorts Collection is headquartered in Mill Valley, California, with corporate offices also in Larkspur.

The CEO of Auberge Resorts Collection is Christian Clerc, who took the role in 2021 after a career at Four Seasons.

Auberge Resorts Collection manages over 20 luxury resorts, hotels, and branded residences across the United States, Mexico, the Caribbean, Europe, and Asia.

Auberge Resorts Collection is known for its authentic, design-driven luxury experiences that celebrate local culture, exceptional service, and world-class wellness and dining.

The salary range for a Director of Brand Marketing at Auberge Resorts Collection is $150,000 to $200,000, plus bonus and benefits.

Yes, Auberge Resorts Collection offers comprehensive benefits including health insurance, 401(k) matching, travel discounts, wellness programs, and career development opportunities.

The culture at Auberge Resorts Collection is collaborative, inclusive, and focused on excellence, with strong support for employee well-being and growth.

Job openings at Auberge Resorts Collection can be found on the company’s careers page at www.aubergeresorts.com/careers or via LinkedIn.

The core values are Authenticity, Passion for Service, Creativity, Community, and Sustainability.

Yes, Auberge Resorts Collection has strong sustainability initiatives including LEED-certified properties, carbon neutrality goals, and partnerships with conservation organizations.

Auberge Discovery is the company’s guest recognition program that offers personalized benefits, exclusive offers, and experiences for repeat guests.

Yes, the Auberge App provides mobile check-in, room controls, concierge chat, and activity booking for a seamless guest experience.

Auberge Resorts Collection operates luxury resorts, boutique hotels, and branded private residences in leisure and urban destinations.

Main competitors include Four Seasons, Ritz-Carlton, Aman, Rosewood, and Belmond.

Through partnerships with local artisans, conservation initiatives, and the Auberge Foundation, the company invests in education, cultural preservation, and environmental protection.

Average daily rates range from $800 to $2,000, depending on the property, season, and room category.

Yes, Auberge provides full-service event planning for corporate meetings, weddings, and social gatherings, with dedicated teams at each property.

Auberge Resorts Collection employs approximately 10,000 people worldwide.

The company plans to expand its portfolio to over 40 properties within five years, with a focus on Europe, Asia-Pacific, and urban luxury markets.

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