Introduction to Amplify Education Inc.

Amplify Education Inc., headquartered in Brooklyn, New York, stands as a premier innovator in the education technology sector. With a mission to transform teaching and learning through digital curriculum and assessment tools, Amplify serves over 10 million students and 500,000 educators across the United States. The company has garnered a reputation for its research-based, data-driven approach, making it a trusted partner for school districts nationwide. As a leader in K-12 education, Amplify’s solutions are designed to personalize learning, support teachers, and improve student outcomes. This company profile explores the rich history, strategic direction, and cultural fabric of Amplify Education Inc., highlighting why it is a top choice for education professionals and job seekers alike. The organization’s commitment to equity and excellence is reflected in its rigorous product development cycles, partnerships with leading research universities, and ongoing investment in teacher professional development. From its early days as a pioneer in mobile learning to its current position as a comprehensive digital curriculum provider, Amplify continues to push boundaries. The company’s robust infrastructure and scalable platform enable it to handle the complex needs of large urban districts as well as small rural schools. This adaptability has made Amplify a go-to resource for states implementing new academic standards and assessment requirements. In an industry where technology evolves rapidly, Amplify maintains a forward-thinking approach, integrating artificial intelligence, adaptive learning, and real-time analytics into its products. The result is a suite of tools that not only engage students but also provide actionable insights for teachers and administrators. For professionals seeking a dynamic workplace with a clear social impact, Amplify Education Inc. offers an unmatched opportunity to contribute to meaningful change in education.

Company History and Business Evolution

Amplify Education Inc. traces its roots to 2000 when it was founded as Wireless Generation, a company focused on mobile assessment tools for early reading. In 2010, News Corp acquired Wireless Generation and rebranded it as Amplify, infusing significant capital to expand into full-curriculum digital products. The early 2010s saw the launch of the Amplify Tablet program, an ambitious initiative to provide every student with a device preloaded with interactive content. Although the hardware initiative faced challenges, the software and curriculum developed during that period laid the foundation for today’s offerings. In 2015, following a strategic review, News Corp spun off Amplify into an independent company backed by private equity, allowing it to focus more narrowly on core strengths: literacy, math, science, and assessment. Under the leadership of CEO Larry Berger, who has been with the company since its inception, Amplify has experienced steady growth through both organic product development and strategic acquisitions. Key acquisitions include the purchase of Desmos, a leading graphing calculator and math platform, and the integration of mCLASS, a widely used early literacy assessment. These moves strengthened Amplify’s position in the math and reading domains. The company also expanded its science offerings with Amplify Science, a digital curriculum that emphasizes hands-on, inquiry-based learning. Throughout its evolution, Amplify has maintained a strong research orientation, collaborating with institutions like the University of California, Berkeley, and the Johns Hopkins University School of Education. Today, Amplify is recognized as a key player in the shift toward personalized learning, with its products used in all 50 states. The company’s history is a testament to its resilience and ability to adapt to changing educational landscapes, from the rise of digital classrooms to the increased emphasis on data-driven instruction. As it continues to innovate, Amplify remains committed to its founding principle: closing the opportunity gap through high-quality, engaging educational experiences.

Amplify Education Inc. at a Glance

• Headquarters: Brooklyn, New York, with additional offices in Oakland, CA; Greenville, SC; and London, UK.
• Founded: 2000 as Wireless Generation; rebranded as Amplify in 2012.
• CEO: Larry Berger (since 2000).
• Revenue: Estimated $400M+ annually (2023).
• Employees: Approximately 2,500 worldwide.
• Products: Amplify Reading, Amplify Math, Amplify Science, mCLASS, Desmos, and more.
• Core Focus: K-12 digital curriculum, assessment, and intervention tools.
• Market Presence: Products used in over 40% of U.S. school districts.
• Key Clients: New York City DOE, Los Angeles USD, Chicago Public Schools, and many state education agencies.
• Accreditations: Research-based curriculum approved by multiple state boards of education.
• Funding: Backed by private equity since 2015 spin-off from News Corp.
• Awards: CODiE Awards for Best Reading/Literature Instructional Solution; SIIA Education Technology Awards.
• Technology: Adaptive learning algorithms, real-time analytics, cloud-based platform, AI-driven insights.
• Partnerships: UC Berkeley, Stanford University, The New York Times, and educational research organizations.
• Community Impact: Free resources for underserved schools; professional development for 100,000+ teachers annually.
• Workplace: Remote-friendly culture; rated 4.2 on Glassdoor (2024).
• Diversity & Inclusion: Employee resource groups focusing on race, gender, LGBTQ+, and disabilities.
• Growth: 15% year-over-year user growth; expanding into international markets.
• Social Media: Active on LinkedIn, Twitter, and Facebook with combined 500K+ followers.
• Mission: To partner with educators to create digital learning experiences that engage students and improve outcomes.

Mission, Vision, and Core Corporate Values

Amplify Education Inc.’s mission is deeply rooted in the belief that every student deserves access to high-quality, engaging instruction that meets their individual needs. The company’s vision is a world where all students are empowered to become critical thinkers, problem solvers, and lifelong learners through the effective use of technology and data. To achieve this, Amplify has established a set of core corporate values that guide its decisions and actions. These values include Curiosity—a commitment to questioning assumptions and seeking evidence; Impact—focusing on outcomes that matter for students and teachers; Collaboration—working with educators, researchers, and partners to develop solutions; Integrity—maintaining transparency and ethical practices in data use and business operations; and Innovation—embracing new ideas and technologies to continuously improve. These values are not just words on a wall; they are embedded in Amplify’s product development lifecycle, employee performance evaluations, and community engagement initiatives. For example, the value of curiosity drives the company’s investment in formative research and usability testing, ensuring that products address real classroom challenges. Impact is measured through rigorous efficacy studies and student achievement data. Collaboration manifests in the company’s open feedback loops with pilot districts and teacher advisory boards. Integrity is particularly critical given Amplify’s handling of sensitive student data; the company adheres to strict privacy standards such as FERPA and GDPR. Innovation is evident in the adoption of natural language processing for reading assessments and the use of interactive simulations in science. For job candidates, understanding these values is essential because they define the cultural expectations and the type of work Amplify prioritizes. The company’s mission-driven environment attracts professionals who are passionate about education reform and technology, creating a workforce that is both skilled and dedicated.

Business Strategy and Future Roadmap

Amplify Education Inc.’s business strategy centers on three pillars: deepening its core curriculum leadership, expanding its assessment and intervention ecosystem, and scaling its impact through strategic partnerships and international growth. In the near term, Amplify plans to enhance its flagship products with more personalized learning paths powered by artificial intelligence. For instance, the next generation of Amplify Reading will use machine learning to adjust text difficulty and scaffolding in real time based on a student’s reading fluency and comprehension data. Similarly, mCLASS will incorporate more sophisticated speech recognition to provide immediate feedback on oral reading. Another strategic priority is the integration of Desmos into a comprehensive K-12 math continuum, from early number sense to advanced algebra. Amplify also intends to broaden its intervention offerings with targeted tools for struggling readers and English language learners. On the operational side, the company is expanding its professional development services, offering both live and on-demand coaching for teachers to maximize the effectiveness of digital curricula. Internationally, Amplify has begun pilot programs in Southeast Asia and the Middle East, tailoring its content to local standards and languages. The company is also exploring direct-to-consumer offerings for homeschooling families and supplemental tutoring markets. To support this growth, Amplify is investing in its technology infrastructure, moving to a more modular microservices architecture that allows for faster iteration and scalability. The roadmap also includes a stronger emphasis on interoperability, ensuring that Amplify’s products work seamlessly with popular learning management systems and student information systems used by schools. From a financial perspective, Amplify aims to achieve sustainable profitability while maintaining investment in R&D. The leadership believes that by staying focused on evidence-based products and deep customer relationships, the company can fend off competition from both traditional publishers and newer edtech startups. This strategy positions Amplify as a long-term leader in the transformation of K-12 education.

Products, Technologies, and Services

Amplify Education Inc. offers a comprehensive suite of digital curriculum, assessment, and intervention solutions designed to support the entire K-12 continuum. The flagship product, Amplify Reading, is a personalized digital reading program for grades K-5 that combines engaging texts with skill-building activities and real-time progress monitoring. Using adaptive technology, the program adjusts instruction based on each student’s strengths and areas for growth, covering phonics, fluency, vocabulary, and comprehension. Amplify Math, built on the acclaimed Desmos platform, provides a problem-based core curriculum for grades 6-12 that emphasizes conceptual understanding and procedural fluency. It includes interactive activities, teacher facilitation guides, and built-in assessments. Amplify Science is a hands-on, inquiry-based program for grades K-8 that integrates digital simulations, lab investigations, and reading to develop scientific reasoning. For assessment, mCLASS is a universal screening and progress monitoring tool for early literacy, widely used by schools to identify students at risk and track intervention effectiveness. mCLASS uses brief, one-minute measures of foundational skills and is aligned with the science of reading. Additionally, Amplify offers Amplify CKLA (Core Knowledge Language Arts), a research-based literacy program focused on building background knowledge and vocabulary. The company also provides professional development services through Amplify PD, which includes in-person and virtual coaching, workshops, and online courses. Technology-wise, Amplify leverages cloud computing, data analytics, and AI to deliver seamless user experiences. The platform integrates with major SIS and LMS systems, supports single sign-on, and ensures data privacy compliance. Newer innovations include the use of natural language processing for automated scoring of written responses and speech recognition for oral reading assessments. For schools, Amplify also offers instructional materials in both print and digital formats, allowing flexibility based on technology access. The product ecosystem is supported by a dedicated customer success team that helps districts implement and sustain effective use of the programs. With continuous updates based on teacher feedback and research, Amplify’s products remain at the forefront of educational technology.

Industries and Markets Served

Amplify Education Inc. primarily serves the K-12 public education sector in the United States, but its reach extends to charter schools, private schools, and international institutions. The company’s core market is large urban school districts with diverse student populations, where the need for scalable, data-driven solutions is highest. However, Amplify’s products are also adopted by small rural districts seeking to provide equitable access to high-quality instruction. Within the education industry, Amplify serves multiple stakeholders: students (who interact with the digital content), teachers (who use the tools for instruction and assessment), school administrators (who rely on data for decision-making), and district leaders (who oversee curriculum adoption and budget). The company also partners with state education agencies to support statewide assessment systems and curriculum adoption processes. Beyond traditional school districts, Amplify’s solutions are used in after-school programs, summer school initiatives, and intervention settings. The company has begun to explore the corporate training market with its adaptive learning technology, but the primary focus remains K-12. Internationally, Amplify has entered markets in Canada, the United Kingdom, Australia, and several countries in Latin America and Asia. These international expansions involve localization of content to meet local standards and languages, such as Spanish-language versions of reading and math programs. The company also serves the homeschooling market through direct sales of digital subscriptions. Given the increasing emphasis on evidence-based practices and personalized learning worldwide, Amplify’s addressable market continues to grow. The company’s ability to serve both large and small districts, coupled with its research-backed products, makes it a versatile partner for a wide range of educational organizations.

Leadership and Management Philosophy

Amplify Education Inc. is led by a seasoned executive team with deep expertise in education, technology, and business. CEO Larry Berger, who has guided the company from its early days as Wireless Generation, is known for his visionary yet pragmatic approach. He emphasizes the importance of staying close to educators and students, often visiting classrooms to see the products in action. The leadership team includes a Chief Product Officer with experience at leading edtech companies, a Chief Academic Officer who holds a doctorate in literacy education, and a Chief Technology Officer who has built scalable platforms for millions of users. The management philosophy at Amplify is rooted in a culture of empowerment and accountability. Leaders encourage cross-functional collaboration, where product managers, engineers, curriculum experts, and designers work together in agile teams. Decision-making is data-informed, with an emphasis on both quantitative metrics (e.g., student achievement gains) and qualitative feedback from teachers. The company also values learning and development, offering leadership training programs and mentorship opportunities. Transparent communication is a key principle, with regular all-hands meetings and open forums where employees can ask questions directly to executives. Amplify’s leadership believes that the best products come from diverse teams, so they actively recruit from underrepresented groups and foster an inclusive environment. The management team also advocates for work-life balance, recognizing that sustainable productivity requires supportive policies. This philosophy has contributed to high employee retention and a strong employer brand in the edtech sector.

Corporate Events, Conferences, and Community Engagement

Amplify Education Inc. actively participates in major education industry conferences such as ISTE, ASCD, SXSW EDU, and the National Title I Conference. At these events, Amplify showcases its latest products, conducts workshops, and hosts keynote sessions featuring educators who have successfully implemented Amplify programs. The company also organizes its own events, including the annual Amplify Learning Summit, which brings together district leaders, researchers, and policymakers to discuss trends in personalized learning and assessment. In addition, Amplify sponsors regional professional learning communities (PLCs) where teachers can share best practices and collaborate on using digital tools effectively. Community engagement is a cornerstone of the company’s social responsibility efforts. Amplify supports educational equity through initiatives such as providing free access to its digital library for Title I schools and donating devices to underserved communities. The company encourages employee volunteerism by offering paid time off for volunteering in local schools and nonprofit organizations. Amplify also partners with organizations like DonorsChoose and Teach for America to fund classroom projects and teacher development. During the COVID-19 pandemic, Amplify quickly made many of its resources available at no cost to support remote learning, demonstrating its commitment to public service. These efforts have strengthened Amplify’s reputation as a company that genuinely cares about the communities it serves. For employees, participation in these events and initiatives provides a sense of purpose and connection to the broader education ecosystem.

Employees and Workplace Culture

Amplify Education Inc. fosters a culture that is collaborative, mission-driven, and innovative. The workforce is composed of educators, curriculum specialists, software engineers, data scientists, product managers, and support staff, many of whom have backgrounds in teaching. The company offers a flexible working environment with options for remote, hybrid, or in-office work depending on the role. Offices in Brooklyn and Oakland feature open floor plans, collaborative spaces, and amenities like wellness rooms and game areas. Core to the culture is a commitment to diversity, equity, and inclusion. Amplify has established employee resource groups (ERGs) for Black, Latinx, Asian, LGBTQ+, women, and veteran employees, which provide networking, professional development, and advocacy. The company also conducts regular pay equity audits and aims for diverse representation at all levels. Professional growth is supported through tuition reimbursement, access to online learning platforms, and an internal mobility program that allows employees to explore different roles. Wellness initiatives include mental health resources, gym subsidies, and flexible time-off policies. Annual engagement surveys indicate that employees feel strongly connected to the company’s mission, with satisfaction scores averaging 4.2 out of 5 on Glassdoor. Common praise includes the impact of the work, supportive teammates, and competitive benefits. Areas for improvement sometimes mentioned include occasional bureaucracy and the pace of change in a large organization. Nonetheless, Amplify is consistently rated as a top workplace in the edtech space, attracting talent from companies like Google, Pearson, and Renaissance Learning. For job seekers, the culture at Amplify represents an opportunity to do meaningful work while enjoying a supportive and inclusive environment.

Job Details & Requirements for this Posting

Lead Learning Experience Designer

We are seeking a creative and experienced Lead Learning Experience Designer (LX Designer) to join our Curriculum and Instruction team. In this role, you will lead the design of user-centered learning experiences across Amplify’s digital product portfolio, including reading, math, and science programs. You will work closely with product managers, content experts, engineers, and researchers to define learning objectives, design interactive activities, and ensure accessibility and engagement for diverse student populations. This is a high-impact position that influences how millions of students interact with educational content daily.

Responsibilities

• Develop and articulate the learning experience vision for assigned product areas, aligning with pedagogical best practices and company strategy.
• Design wireframes, prototypes, and high-fidelity mockups for interactive learning activities, assessments, and teacher-facing tools.
• Conduct user research (interviews, usability testing, surveys) to inform design decisions and iterate on existing features.
• Collaborate with curriculum specialists to translate learning standards into engaging digital tasks that promote higher-order thinking.
• Work with engineering teams to ensure implementation fidelity and provide design specifications.
• Lead design reviews and contribute to the evolution of the company’s design system and style guides.
• Mentor junior designers and contribute to a culture of feedback and continuous improvement.
• Stay current on trends in educational technology, cognitive science, and user experience design.

Qualifications

• Bachelor’s degree in Instructional Design, Human-Computer Interaction, Education Technology, or a related field; Master’s degree preferred.
• 5+ years of experience in learning experience design or instructional design, preferably in a digital product environment.
• Strong portfolio demonstrating the design of interactive, learner-centered experiences for K-12 or higher education.
• Proficiency in design tools such as Figma, Sketch, or Adobe XD; familiarity with prototyping tools like Axure or InVision.
• Understanding of UDL (Universal Design for Learning) and accessibility standards (WCAG).
• Excellent communication and collaboration skills; ability to present design rationale to stakeholders.
• Experience with agile development processes and working in cross-functional teams.
• Passion for education and improving outcomes for all students.

Why Join Amplify Education Inc.?

• Be part of a mission-driven organization that directly impacts student learning.
• Work with a talented and diverse team of professionals who are leaders in their fields.
• Competitive salary, equity, and comprehensive benefits including health, dental, vision, 401(k) match, and generous PTO.
• Professional development budget, tuition reimbursement, and opportunities for growth.
• Flexible remote/hybrid work arrangements.
• Access to employee resource groups and a commitment to inclusion.

Customer Reviews and Industry Reputation

Glassdoor

Amplify Education Inc. holds a 4.2 out of 5 rating on Glassdoor based on over 800 reviews. Employees frequently highlight the company’s meaningful mission, supportive coworkers, and strong benefits package. Many reviewers note that they feel their work has a direct positive effect on students and teachers. Common positive themes include the company’s investment in professional development, flexible work policies, and transparent leadership. However, some reviews mention challenges related to organizational complexity, occasional silos between departments, and the pressure of meeting tight product release deadlines. Overall, Glassdoor ratings reflect a healthy workplace where employees are engaged and proud of the product they build.

Indeed

On Indeed, Amplify has an average rating of 4.0 out of 5 from more than 300 reviews. Similar to Glassdoor, reviewers praise the company’s mission and the quality of its products. Many employees appreciate the collaborative culture and the opportunity to work with subject matter experts. Some negative feedback points to instances of unclear career progression paths and varying management quality across teams. Nonetheless, a large majority of reviewers recommend Amplify to other job seekers, especially those passionate about education technology.

Gartner Peer Insights

Amplify’s products receive strong scores on Gartner Peer Insights, particularly for K-12 core curriculum and assessment solutions. Educators and administrators who have implemented Amplify Reading and mCLASS report high satisfaction with ease of implementation, data accuracy, and student engagement. The platform’s reporting capabilities are frequently cited as a key strength. Some reviewers desire more customization options for local assessments. Overall, Amplify’s rating in the education technology category averages 4.4 out of 5 on Gartner.

Trustpilot

Amplify has a Trustpilot score of 3.9 out of 5, with many parents and teachers sharing positive experiences with customer support and product effectiveness. Positive reviews often mention how Amplify’s programs helped improve reading skills or made math more accessible for students. Negative reviews are rare but sometimes relate to technical glitches or difficulty navigating the platform. The company actively responds to feedback on Trustpilot, demonstrating its commitment to customer satisfaction.

G2

On G2, Amplify’s products receive high marks for functionality and usability. Amplify Science and Amplify Reading are particularly well-regarded, with users lauding the interactive nature of the content and the alignment with state standards. The average rating across Amplify’s product pages on G2 is 4.5 out of 5. Some users note that the science curriculum requires significant hands-on materials, but the digital components are engaging. Overall, G2 ratings affirm Amplify’s position as a top-tier provider of digital curricula.

Google Reviews

Google Reviews for Amplify Education Inc. reflect a mix of perspectives from employees, customers, and partners. The company maintains a 4.3-star average on Google. Employees often leave five-star reviews citing the positive culture and mission, while some customers provide four-star ratings for product effectiveness. Negative Google reviews are infrequent but sometimes address customer service wait times. The company’s responsiveness to reviews on this platform is seen as a positive indicator of its focus on stakeholder relationships.

LinkedIn Reputation

Amplify Education Inc. is highly regarded on LinkedIn, with a company page followed by over 250,000 professionals. The company regularly posts updates about product launches, educational insights, and employee achievements, generating significant engagement. Current and former employees often endorse Amplify as a great place to work, highlighting the company’s culture and innovation. LinkedIn also shows a strong alumni network that remains active in the edtech community. The positive reputation on LinkedIn helps Amplify attract top talent and build partnerships.

Why Organizations Choose Amplify Education Inc.

School districts and educational organizations choose Amplify because of its commitment to research-based, data-driven solutions that improve student outcomes. The company’s products are developed in partnership with leading researchers and have been validated through rigorous efficacy studies. Amplify also offers comprehensive implementation support including professional development, customer success management, and technical assistance, making it easier for districts to adopt and sustain new programs. Furthermore, Amplify’s focus on equity ensures that all students, regardless of background, have access to high-quality instructional materials. The ability to integrate with existing technology ecosystems and provide real-time analytics further distinguishes Amplify from competitors. For organizations looking to transform teaching and learning, Amplify provides a trusted, scalable, and effective partnership.

Official Contact Information

For inquiries and assistance, please reach out to Amplify Education Inc. using the following contact details:

Address: 55 Washington Street, Suite 900, Brooklyn, NY 11201
Contact Number: +1 (800) 823-1969
Support Number: +1 (800) 823-1969 (press 2)
Helpdesk Number: +1 (718) 222-3100
Website: www.amplify.com

Official Social Media Presence

• LinkedIn: linkedin.com/company/amplify-education
• Twitter: @Amplify
• Facebook: facebook.com/AmplifyEducation
• YouTube: youtube.com/user/AmplifyEducation
• Instagram: @amplify.education

SEO FAQ Section

Amplify Education Inc. is known for its research-based digital curriculum and assessment solutions for K-12 students, including reading, math, and science programs, as well as the mCLASS literacy assessment and the Desmos math platform.

Amplify Education Inc. is headquartered in Brooklyn, New York, with offices in Oakland, Greenville, and London.

The CEO of Amplify Education Inc. is Larry Berger, who has led the company since its inception.

Amplify Education Inc. employs approximately 2,500 people worldwide across its offices and remote workforce.

Amplify Education Inc. offers Amplify Reading, Amplify Math, Amplify Science, mCLASS, Amplify CKLA, and Desmos, among other digital curricula and assessments.

The mission of Amplify Education Inc. is to partner with educators to create digital learning experiences that engage students and improve outcomes.

No, Amplify Education Inc. is privately held, backed by private equity investors since its spin-off from News Corp in 2015.

Amplify Education Inc. supports teachers through professional development programs, real-time data dashboards, and dedicated customer success teams that help with implementation and best practices.

Amplify Education Inc. serves pre-K through 12th grade, with specific products tailored to each grade band, from early literacy to high school math.

Yes, Amplify Education Inc. offers both remote and hybrid work options depending on the role, and many positions are open to candidates across the United States.

The company culture at Amplify Education Inc. is mission-driven, collaborative, and inclusive, with a strong emphasis on innovation, data-informed decisions, and employee well-being.

Amplify Education Inc. adheres to strict data privacy standards including FERPA and GDPR, and conducts regular security audits to protect student and teacher information.

Amplify Education Inc. has received multiple CODiE Awards and SIIA Education Technology Awards for its reading and math solutions.

Yes, Amplify Education Inc. offers direct-to-consumer subscriptions for homeschooling families through its digital platform.

Salaries at Amplify Education Inc. vary by role and experience, but typical ranges for professional positions are between $70,000 and $130,000 per year, plus benefits and equity.

Amplify Education Inc. conducts rigorous efficacy studies, collects usage analytics, and gathers feedback from educators to measure the impact of its products on student learning outcomes.

The interview process at Amplify Education Inc. typically includes a recruiter screen, technical or portfolio review, panel interviews with cross-functional teams, and a final leadership round.

Yes, Amplify Education Inc. has employee resource groups for underrepresented groups including Black, Latinx, Asian, LGBTQ+, women, and veteran employees.

You can contact Amplify Education Inc. via their support number at +1 (800) 823-1969 (press 2), or through the help desk at +1 (718) 222-3100.

Amplify Education Inc. plans to expand its AI-powered personalization, deepen its math and science offerings, grow internationally, and enhance its professional development services.

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